How to Evaluate Branding Strategy Success Without ROI Metrics
Wanting to know and demonstrate how your branding strategy is on the right track is most likely top of mind. Branding is the support staff to a marketing campaign. So, essentially, you can calculate the profitability of a specific marketing campaign but you can’t really measure branding strategy in the same way.
How to Engage in Cause Branding Genuinely and Successfully
While companies have engaged in corporate social responsibility, or CSR, for decades, the practice has been more prevalent than ever in recent years.
Four Basic Strategies for Building a Strong Brand
Building a strong brand is not only important for businesses, big and small, to succeed; it is vital. And, in today’s competitive environment, building a brand that rises above the competition and can stand the test of time is becoming more and more challenging.
Branding: How to Know If It’s Working
Effective branding helps build trust and creates loyal customers, amongst other things - two of the most important factors that contribute to the success of any business.
Four of America's best-known brands and their success stories.
When you're looking to build your own brand identity for your business, it's often helpful to look to some more well-established brands for inspiration.
5 Best Social Media Practices Every Business Should Know
The first step in developing your social media strategy is to set SMART goals. That is, goals that are Specific, Measurable, Achievable, Relevant, and Timely.
Branding is the Personality of a Company
A company’s brand is their public-facing identity, a curated collection of words, colors, shapes, fonts, and images that when put together are meant to stick in the minds of consumers.
Seven Tips On How to Grow Your Business in 2022
As we enter the final weeks of 2021, there is no better time to start planning for success in 2022. Here are seven marketing tips for you to think about as you start planning your business growth in the new year.
Four Strategies to Help Your Business Stand Out This Holiday Season
While this holiday season won’t be quite like last year, businesses and consumers are still navigating a pandemic world. Businesses may need to get creative in their approach to stand out; however, timeless tried and true efforts can also be effectively adapted to the new landscape.