Branding is the Personality of a Company
A company’s brand is their public-facing identity, a curated collection of words, colors, shapes, fonts, and images that when put together are meant to stick in the minds of consumers.
Seven Tips On How to Grow Your Business in 2022
As we enter the final weeks of 2021, there is no better time to start planning for success in 2022. Here are seven marketing tips for you to think about as you start planning your business growth in the new year.
Four Strategies to Help Your Business Stand Out This Holiday Season
While this holiday season won’t be quite like last year, businesses and consumers are still navigating a pandemic world. Businesses may need to get creative in their approach to stand out; however, timeless tried and true efforts can also be effectively adapted to the new landscape.
Why Feature Your Business in the Local Grocery Store?
Grocery stores continue to be an ideal marketing medium for businesses, due to the high volume of approximately 20,000 shoppers each week but even more importantly, those shoppers are a local business’ target demographic.
Top 3 Reasons Brands Should Advertise Offline
Businesses should resist the urge to stop marketing and position themselves for future growth, and that includes engaging with new consumer groups. While digital marketing continues to be an important component of reaching new audiences and retaining customers, brands shouldn’t be focused solely on spending more on social media and search engine marketing. They need to be thinking of the next step in the consumer journey - and invest in it. They need to be investing in offline marketing.
New Year, New Advertising, New Blog, Oh My!
2020 is over finally - Whew! It is a new year and an ideal time for small businesses to reflect on the previous year and steps on how to make this year better. Here are four easy marketing tips which will help you reach your goals this year.
3 Easy Ways to Assess Your Business’ Online Reputation for the New Year
As the year begins to wind down, this makes for a great time to tidy up your business online. Get your business ready for the start of a new year. Take some time to assess your online reputation and determine whether it is good or bad, keeping in mind that the absence of any web presence can be just as bad as a negative reputation.
5 Reasons Why Businesses Should Not Stop Advertising Right Now
During an economic downturn, many businesses look for ways to cut spending because the thinking is that saving money is more prudent. Often the first expenses a company seeks to cut is in the marketing and advertising budget. However, that could actually be a big mistake.
Common Marketing Errors
There are endless approaches to starting a marketing campaign, but sometimes it’s best to start with avoiding common pitfalls in order to start off on your best footing.