Four Basic Strategies for Building a Strong Brand
Building a strong brand is not only important for businesses, big and small, to succeed; it is vital. And, in today’s competitive environment, building a brand that rises above the competition and can stand the test of time is becoming more and more challenging.
Branding: How to Know If It’s Working
Effective branding helps build trust and creates loyal customers, amongst other things - two of the most important factors that contribute to the success of any business.
Four of America's best-known brands and their success stories.
When you're looking to build your own brand identity for your business, it's often helpful to look to some more well-established brands for inspiration.
5 Best Social Media Practices Every Business Should Know
The first step in developing your social media strategy is to set SMART goals. That is, goals that are Specific, Measurable, Achievable, Relevant, and Timely.
Branding is the Personality of a Company
A company’s brand is their public-facing identity, a curated collection of words, colors, shapes, fonts, and images that when put together are meant to stick in the minds of consumers.
Seven Tips On How to Grow Your Business in 2022
As we enter the final weeks of 2021, there is no better time to start planning for success in 2022. Here are seven marketing tips for you to think about as you start planning your business growth in the new year.
Four Strategies to Help Your Business Stand Out This Holiday Season
While this holiday season won’t be quite like last year, businesses and consumers are still navigating a pandemic world. Businesses may need to get creative in their approach to stand out; however, timeless tried and true efforts can also be effectively adapted to the new landscape.
Why Feature Your Business in the Local Grocery Store?
Grocery stores continue to be an ideal marketing medium for businesses, due to the high volume of approximately 20,000 shoppers each week but even more importantly, those shoppers are a local business’ target demographic.
Top 3 Reasons Brands Should Advertise Offline
Businesses should resist the urge to stop marketing and position themselves for future growth, and that includes engaging with new consumer groups. While digital marketing continues to be an important component of reaching new audiences and retaining customers, brands shouldn’t be focused solely on spending more on social media and search engine marketing. They need to be thinking of the next step in the consumer journey - and invest in it. They need to be investing in offline marketing.